CHALLENGE:
PARR’s Weekend Warriors—Tony Cookston and Corey Valdez—were producing DIY and industry‑focused content through their YouTube channel and podcast, but the effort wasn’t fully connected to PARR’s broader marketing strategy. To maximize impact, the content needed a more structured approach that aligned with company initiatives, expanded visibility, and introduced the Weekend Warriors to new audiences.
SOLUTION:
An annual content calendar was developed featuring the Redo w/ Q series, a collaboration with local DIY influencer Shannon Quimby documenting her Hoff’s Homestead remodeling project. The partnership leveraged Shannon’s established audience while integrating PARR products and elevating the Weekend Warriors’ presence. Additional reach came through organic social media and recurring KOIN 6 AM Extra segments, which broadened exposure and strengthened engagement across platforms.
DELIVERABLES:
- Koin 6 AM EXTRA "Create with Quimby" Mentions
- YouTube Videos & Teasers
- Podcast Mentions
- Social Media
- Blog Posts
- Email Marketing
- Retail Advertising
- YouTube Videos & Teasers
- Podcast Mentions
- Social Media
- Blog Posts
- Email Marketing
- Retail Advertising
RESULTS:
The Redo w/ Q collaboration generated more than 319,000 potential impressions, supported by email campaigns that reached 30,000 subscribers with strong engagement. Shannon Quimby’s social channels drove 1,912 new views to Weekend Warriors content, while recurring KOIN 6 AM Extra segments expanded reach to over 400,000 viewers. Together, these efforts introduced the Weekend Warriors to new audiences and increased engagement across YouTube and social platforms.
"Redo with Q" YouTube Videos
The series produced 19 long‑form videos over 19 months, with one new release each month to maintain a consistent publishing cadence. Each episode was supported by three teaser videos designed to build anticipation ahead of release. Teasers were cross‑promoted on social media to extend reach, reinforce the collaboration, and drive viewers to the full episodes on YouTube.
